livefrom631

By Stefan Liautaud, Founder of LiveFrom631 There's a phrase I say more than almost any other. People who know me have heard it enough times that they say it back to me before I can say it myself. Lean into culture. Not "experience" culture. Not "observe" it, photograph it, or check it off a list. Lean into it. The language. The beliefs and values. The art, the food, the recreation, the symbols. The things a place holds onto that don’t fit neatly into a brochure. I’ve spent this year writing...

There is a version of the traveler that the tourism industry has been marketing to for decades. They want the pool. They want the all-inclusive. They want the photo at the landmark. They want the checklist. That traveler still exists. However, they are no longer the traveler worth building a destination around. Something shifted... it was gradual, then all at once. It started with a generation that grew up watching Anthony Bourdain eat in markets that weren't in any guidebook. It accelerated...

In an era where traditional advertising feels increasingly invisible to modern travelers, the hospitality industry is being forced to rethink how it builds connection, relevance, and emotional affinity. One of the most exciting examples of this evolution is the launch of “ The Go Getters ,” a social-first miniseries from ibis Hotels — a bold step that illustrates where the future of travel storytelling is headed. Rather than interrupting audiences with one-off ads or promotional content, ibis...